Fast forward to the 21st century. A time when technological developments are so swift that it’s difficult to keep abreast of the latest progress. But safe to say that our lives feel greatly enriched by the myriad of new advances. Everything seems quicker and more efficient. How could we ever cope without such incredible inventions?

But then comes along a widely adopted tool that is actually a backward step. I bring you live chat 2.0: for the customer service operatives who just can’t be bothered to answer a telephone; for the teenager who’s grown tired of prefixing every verbal exchange with “like” or long sighs. Live chat 2.0 is, like, sooo cool. Continue reading →

Put yourself in their shoes. You’ve procured the necessary funding; you’re sure you’ve got a good senior management team who you can depend on; you know your company’s unique selling points; you’re confident that you can provide a better service than the competition; you’re filled with optimism and aspirations of great things to come for your business… Then you decide to call it Cheeze.

No, this company is not in the dairy industry, but is actually a media agency. Now, having dealt with many disingenuous agencies in my time working in advertising, I couldn’t be sure if such a name wasn’t simply an honest admission of a lack of sincerity and over-the-top fake niceness.

But it probably wasn’t, which makes it all the more baffling a choice of name. And it doesn’t stop there. It is entirely possible to eat a full meal at the media table, with Steak Media accompanied by Fresh Egg and the aforementioned Cheeze. Continue reading →