Just recently I wondered exactly how many of my subscribers did read my posts. Whilst it seems as though I’ve been building a loyal reader base over the last few years, how true is that? Clearly I have no realistic way of finding out if my email subscribers are still opening emails and clicking through to read. Unless I sent them a rather pathetic, lonely message, asking if they still loved me.
What I could do (and did), is check if my WordPress subscribers still exist. That is, whether they still use their blogs or not. If they don’t, then they are unlikely to be checking back here to see if I’m still alive. I also left a few comments, to see if any reciprocate.
What I found is that 22% of subscriber blogs no longer exist and 46% have no posts within the last month, with many showing much longer breaks in publishing posts. I guess that this is hardly surprising, given the expected rate of attrition for new blogs. Most last less than a few months.
Of course, the cream always rises to the top. I’m pleased to note that some of my oldest subscribers have successful blogs that are still going. Step forward The Insanity Aquarium, Love Versus Goliath and Pie and Biscuits. I hope they live long and prosper.
I think that part of the reason for bloggers, and subscribers, to lose interest, is that WordPress does little to enable effective promotion of their hosted blogs. Especially since they deleted the Off Topic forum that gave bloggers a voice and linked the community. Social media is by its nature, something that needs social interaction for sustenance.
What keeps me going, albeit with less frequent posts these days, are the occasional comments that I still receive, and the fact that if I allowed the blog to die, it wouldn’t seem just, given that I’ve spent time writing hundreds of posts so far. Lack of new content will drive readers away and make it less likely that they will read older posts.
This brings me to a new platform that I recently became aware of. Glipho enables bloggers who have grown tired of the older formats to upload their blogs’ content to a more current platform; one that gives everyone a simple tool to air their views and which publishes every post to its homepage, for all the world to see, similar to the much-coveted Freshly Pressed page of WordPress. It’s a new take on blogging, provides our content with a new audience that can grow quickly, and deserves to be a massive success. So now I have two blogs, although the WordPress-hosted site will probably always be my primary concern.
So Glipho has given me a renewed boost which has encouraged me to go on writing, when I feel the inspiration. And for that I am grateful. Any regular readers out there who don’t normally leave a comment, why not leave a short one just now? Just to show you care.