“How can you drink that? It’s piss water!” So exclaimed my Australian girlfriend in horror as I put the pint of Fosters lager to my lips. Well, the truth is, I find it quite easy to drink. Let’s be honest, most lagers can hardly be described as being at the top of the taste tree. We hate them when we first try them as children teenagers, but eventually our taste buds grow used to the sharp, frothy beverage.
If truth be told, many beers taste very similar. So why do people react with revulsion and disapprove of certain beers? After all, isn’t it just a matter of personal taste?
Ask any Australians, and the chances are that they will be adamant that Fosters is not an Australian beer. It just isn’t sold there. This despite evidence to the contrary. In the 1970s, Fosters was considered a premium brand, but the emergence of other regional lagers meant that sales fell, and regional pride fuelled a negative image that prevails to this day. But there are still some sales! I’ve seen it in some pubs myself whilst on my travels. Continue reading





